The 45th Anvil Awards

October 08, 2009

The ANVIL is the symbol of Excellence in public relations in the Philippines, awarded by a distinguished multi-sectoral jury to outstanding public relations programs and tools designed and implemented in the past year.

The Anvil Awards competition is conducted annually by the Public Relations Society of the Philippines.

The Anvil symbolizes excellence and quality. The standards for winning are high. No award is given unless the standards are met.

45th Anvil Awards Board of Jurors
45th Anvil Awards Committee
Winning entries of the 45th Anvil Awards
February 2010 issue
May 20 PRSP welcomes New_Members





Rules Governing the 45th Anvil Awards

I. ELIGIBILITY

Any public relations program or tool implemented from October 1, 2008 to October 31, 2009 is eligible for the Anvil Awards.

NOMINATION

Companies may nominate their outstanding programs or tools, or both. Nominations may be made by the project proponent or a third party beneficiary.

Nomination Period

September 10 to October 31, 2009

Entries must be submitted to:

The Anvil Awards Committee
c/o The PRSP Secretariat
20-B San Mateo Street
Barrio Kapitolyo, Pasig City
Tel. No. +632 638 0010
Telefax +632 638 0012
Email prsociety@prsp.ph or anvil.prsp@yahoo.com
Website www.prsp.ph

Entry Fee

  • PRSP members P 6,000.00
  • Government agencies P 6,500.00
  • Others P 7,500.00

Please make checks payable to:

Public Relations Society of the Philippines


II. CATEGORIES

1. Public Relations Programs – on a sustained basis

a. Arts & Culture/Heritage/Tourism
b. Youth/Children's Welfare
c. Consumer Welfare/Gender Rights
d. Community Development (Urban/Rural)
e. Education
f. Entrepreneurship/Job Generation
g. Good Governance/ Responsible Citizenship
h. Sports & Recreation
i. Sustainable Development & Technology/Environment
j. Others

2. Specialized Public Relations Projects - one time basis

a. Corporate Identity Program
b. Crisis/Disaster & Risk Communications
c. Others

3. Public Relations Programs directed at Specific Stakeholder

a. Customers
b. Employees and/or their Families
c. Host Community/Indigenous People
d. Special Interest Groups

4. Public Relations Tools

a. Publications - hard copy/printed format
(1) Annual reports
(2) Internal publications – newsletters, magazines, poster, etc.
(3) External publications – brochures, calendars, flyers, etc.
(4) Special/One time publications – coffeetable book, historical publication, etc.

b. Multimedia - soft copy/paperless format
(1) Audio-visual presentations
(2) Electronic news/infomercials
(3) Documentaries

c. Social/New/Viral Media (Networking Sites)
(1) Facebook
(2) Blogs
(3) Websites
(4) Others

d. Exhibitions
e. Special Events

III. PREPARING THE ENTRY

1. Choose the category and sub-category.

2. Prepare five (5) sets of the following:

A. Duly filled-out Entry Form Entry Form per entry) indicating: project title, category and sub-category, proponent’s name, objectives, target publics, methodology, and results achieved.

B. The Entry Summary One (1) Page only

  • Paper size : 8 1/2x11
  • Font size : 12 points
  • Font type : Arial
  • Margins : one inch on all sides
  • Spacing : Single space

Succinct and precise, the summary should provide a persuasive discussion of the entry in terms of:

1. Objectives

  • Describe in measurable terms what you want to achieve.
  • What prompted the program or project? Is there an existing concern or potential problem that you want to address?
2. Target Publics
  • What was the overall strategy used?
  • What were the resources used?
  • How did the plan correlate to the objectives?
3. Execution
  • Describe the implementation of the plan.
  • What were the key tactics? How would you justify the choice of PR tools used?
  • Where there other organizations involved?
4. Results
  • Describe the qualitative and quantitative results achieved
  • Were the objectives attained?
  • What evaluation methods were used?
  • What are the factors that contributed to the success of the program?
  • What were the challenges encountered and how did you address these?
Important Notes:
  • Entries that do not follow the prescribed format will not be considered valid.
  • Submit a separate soft copy of the duly accomplished entry form with three (3) photos (300 dpi) relevant to your entry.

C. Supporting Materials

Relevant photos, clippings, copies of print materials may be used. Please limit video cassette or CD/DVD material to 10 minutes. Other collaterals such as T-shirts, ID pins or buttons, flyers, brochures, invitations, etc. should be scanned/photocopied in 8½” x 11” bond paper.

IV. THE JUDGING PROCESS

SCREENING
The screening committee composed of PRSP members and other qualified public relations professionals selects entries qualified for final judging. The screening process will take note of every piece of information contained in the Official Entry Form, and such information shall be validated by supporting documents.

JUDGING
The jurors are divided into two teams – one to evaluate PR programs, the other to evaluate PR tools. These teams individually review and rate all the entries in their respective categories. The jurors then meet en banc to determine the winners for each of the award categories. The decision of the Board of Jurors is final.
The Grand Anvil Award
The Grand Anvil Award is presented to a public relations program that undisputable surpasses all programs already rated as “Excellent” in their respective categories. The program should not only be exemplary but should be sustainable, generating a chain reaction of benefits to a multiplicity of stakeholders.

The Bronze Anvil Award
The Bronze Anvil Award is presented to a public relations tool that convincingly stands out from among public relations tools already rated as “Excellent” in their respective categories.

The Anvil Award of Excellence
The Anvil Award of Excellence is presented to an outstanding program or tool in a specific category that decisively surpasses the set standards and shows the synergy of objectives, strategy, execution, and impact.

The Anvil Award of Merit
The Anvil Award of Merit is presented to a program or tool that clearly exceeds the minimum or qualifying standards.


JUDGING CRITERIA

PUBLIC RELATIONS PROGRAM

CRITERIA POINTS
Defining the Need / Objectives Relevant to overall organizational objective, addressing current needs, challenges and opportunities 25 Strategy Research-based and planned to achieve objectives 25
Execution Elements Implementation of strategy (use of PR tools) 30
Impact Overall measurable results on target publics and achievement of objectives 20
TOTAL 100


PUBLIC RELATIONS TOOLS

Publications

CRITERIA POINTS
Content relevance, messaging, information sufficiency 35
Overall Concept Design 25
Creative Execution 20
Impact How the recipient was influenced by the style of writing and use of language 20
TOTAL 100

Multimedia and Social/New/Viral Media

CRITERIA POINTS
Content relevance, messaging, information sufficiency 35
Concept Design/Creative Execution 25
User-Friendliness 20
Impact how the user was influenced by the mix of visual and language 20
TOTAL 100

Exhibitions and Special Events

CRITERIA POINTS
Concept Design/Creative Execution 30
Content relevance, messaging, information sufficiency 30
Interactive Engagement 20
Impact 20
TOTAL 100

GRAND ANVIL
ROLL OF HONOR

Hall of Fame: San Miguel Corporation


1963 1961 Presidential Elections Operation Quick Count of The Manila Times
1964 Gen. Carlos P. Romulo for Upgrading the Facilities & Academic Excellence in the State University
1965 No winner
1966 No winner
1967 Mrs. Imelda Marcos for her Social, Cultural and International Projects
1968 President Ferdinand E. Marcos for Miracle Rice
1969 PANAMIN of The Philippine Government
1970 Polo Brewery Plant Anti-Pollution System of San Miguel Corporation
1971 The Constitutional Convention Campaign of The Manila Times
1972 Agro Forestry Development Program of PICOP
1973 Offer of 75% of Its Total Equity to the Public of The Andres Soriano Corporation
1974 No winner
1975 Profiles in Progress of The Andres Soriano Corporation
1976 No winner
1977 Maya Farms Biogas Project of Liberty Mills
1978 Entrepreneurial Information Program of The Manila Banking Corporation
1979 Filipino Tradition and Culture of San Miguel Corporation
1980 No winner
1981 Product Publicity Program of San Miguel Corporation
1982 No winner
1983 The Work Attitude Program of Meralco Foundation Center
1984 Farmer’s School on the Air of Bayer Philippines
1985 The Disaster Relief Operation of San Miguel Corporation
1986 No winner
1987 Jala-Jala Community Project of Manila Electric Company (Meralco)
1988 Sanayan sa Kalagayang Industriya (SKIL) and Sanayan sa Kakayahang Agrikultura (SAKA) of Pilipinas Shell Foundation, Inc.
1989 Power for Living of De Moss Foundation
1990 The Good News of Philippine Long Distance Telephone Company
1991 Tagumpay Nating Lahat of Philippine Long Distance Telephone Company
1992 Doomed to Die? Save the Philippine Eagle of Del Monte Philippines
1993 Kapit-Bisig Program of San Miguel Corporation
1994 The Adoption of the Apitong Community in Parang, Marikina of Far East Bank & Trust Company
1995 Save the Trees, Use Steel of The National Steel Corporation
1996 EDSA Para sa Masa of Metro Rail Transit Corporation
1997 Water for Life campaign of The Presidential Task Force on Water Resources Development & Management
1998 Corporate Social Responsibility Program of the PHINMA Group
1999 Sabi ng Jollibee: Kaya Mo Kid! of Jollibee Foods Corporation / Agatep Associates, Inc.
2000 Intel Philippines Science Fair of Intel Philippines / Agatep Associates, Inc.
2001 Malampaya Birth of the Natural Gas Industry of Shell Philippine Exploration B.V.
2002 Read to Lead: A Reading Advocacy Campaign of Pfizer, Inc.
2003 Give a Life Now! of Give a Life Charity Foundation Sitio Agusuhin Development Program of Shell Philippine Exploration, B.V.
2004 Celebrating the Filipino: Ayala’s 170th Anniversary Celebration of Ayala Corporation
2005 MNTC Integrated Communication Program: Toll Rate Management Plan of Manila North Tollways Corporation
2006 The First Philippine Mount Everest Expedition: Kaya ng Pinoy! of Strategic Works, Inc. and The First Philippine Mount Everest Expedition
2007 Globe Bridging Communities Program of Globe Telecom, Inc.
2008 Harmonizing Environment and Technology: EDC’s Communication Plan for Northern Negros of Energy Development Corporation

BRONZE ANVIL
ROLL OF HONOR

Hall of Fame: Ayala Group of Companies


2001 ARTPETRON Collaterals of Petron Corporation / Studio 5 Designs, Inc.
2002 The Changing Face of the Filipino of Salesian Society of Don Bosco / Infinit 1 Communications Fueling Dreams mini Documentaries of Shell Philippine Exploration, B.V.
2003 Winning the Fight Against Breast Cancer of Avon Cosmetics, Inc. The Aquino-Diokno Memorial of 7th Infantry Division, Philippine Army / Infinit 1 Communications
2004 GINTO: History Wrought in Gold of Bangko Sentral ng Pilipinas / Studio 5 Designs, Inc. The Garbage Book of Asian Development Bank
2005 Celebrating the Filipino of Ayala Corporation

SMC Newsbreak Employee News Video
of San Miguel Corporation

TANAW: Perspective on the BSP Painting Collection by Bangko Sentral ng Pilipinas / Studio 5 Designs, Inc.
2006 Carving a New Life from Tragedy of Smart Communications, Inc.
2007 Kapitan: Geny Lopez and the making of ABS-CBN of ABS-CBN Broadcasting Corporation Batch Video of the 2007 National Ayala Young Leaders Congress of Ayala Foundation, Inc.
2008 “Mga Kwento ni Lolo Pepe” Storybook of The Real Bank (The Thrift Bank)

THE 45th ANVIL AWARDS COMMITTEE

Chairman
EDUARDO S. ALCARAZ, APR
ESA Consultants

JOJI B. BANZON
Total Commitments Events Management

DULCE FESTIN BAYBAY
Lopez Group Foundation

ANNA GIZELLE V. CAMUA
Coca Cola Bottlers Philippines, Inc.

RITA R. FESTIN, APR
Asian Development Bank

LOURDES S. DE GUZMAN
CF Philippines

FELISA B. ROSALES
Land Bank of the Philippines

EDGAR U. TIMBUNGCO, APR
Holcim Philippines, Inc.

Adviser
JONES T. CAMPOS, APR
Globe Telecom, Inc


2009 – 2010
OFFICERS, DIRECTORS AND ADVISERS

President
BUTCH S. RAQUEL, APR
GMA Networks, Inc

Vice President - Internal
EDUARDO S. ALCARAZ, APR
ESA Consultants

Vice President - External
BARBIE L. ATIENZA
Manila Bulletin

Secretary
EDGAR U. TIMBUNGCO, APR
Holcim Philippines, Inc.

Treasurer
JOHN V. ROJO, APR
Bayan Telecommunications, Inc. (BAYAN)

Internal Auditor
CATHERINE S. ILETO
Cirdia Foundation

Directors
ANNA GIZELLE V. CAMUA
Coca Cola Bottlers Philippines, Inc

CHITO S. MANIAGO
Teletech

RITZI VILLARICO RONQUILLO, APR
Manila Electric Company (MERALCO)

Immediate Past President
JONES T. CAMPOS, APR
Globe Telecom, Inc.

Advisers
ELPI O. CUNA, JR., APR
San Miguel Corporation

MAXIMINO J. EDRALIN, JR., APR
Bangko Sentral ng Pilipinas

LEONIDES C. VALENCIA, MBA, APR
Unilever Philippines, Inc.